About us


Prianto has been founded by a team of experienced executives with extensive knowledge and experience within distribution with a particular focus on the Citrix and Virtualization markets.

Prianto was setup to address the market needs for specialized distribution, as the smaller, niche organisations were being swallowed up by the bigger, fulfilment players.

Prianto Distribution’s goal is to provide its customers and vendors in Europe, with the values, culture and business thought-leadership around knowledge based distribution.

Resellers, System Integrators and Service Providers have access to tier-one products from the main broad-line distributors in the UK. It is apparent that whilst these products resolved many IT issues, new challenges are created which provides opportunities for new solutions from smaller leading edge technologies vendors. Prianto Distribution’s focus is on identifying these vendors thus providing resellers with NEW complementary products that will give them a commercial and technical edge in this highly competitive environment.

Smaller vendors looking to enter the UK via distribution are finding it increasingly difficult to find a partner to work with. Unless they can bring a minimum of £5M to the table, main distribution companies are not interested. In addition standard fulfilment distribution is not focused or structured to directly grow a vendor’s reseller base and increase their market awareness. Prianto will work with the virtualisation and security eco-system vendors to assist them in their growth in the UK and ultimately EMEA.

Why Prianto?

Fast, flexible and reliable

We live by the "Yes we can" spirit and work flexibly, unbureaucratically and at high speed.

International sales network

Prianto has 15 international locations for uncomplicated and competent software distribution with innovative enterprise software solutions.

Experienced team of professionals

Our highly qualified and helpful staff are versed in the channel. We always go that step further for our customers!

Technology-comprehensive enterprise software solutions

We know the trends of the future in the areas of virtualization, storage, and security.

Business forward

We find profitable business opportunities for our partners: perfectly tailored to the respective objectives and business models.

Attractive margins for IT resellers

Prianto Group

It is our mission to enable a platform and a greater reach for advanced technologies worldwide. Right from the start, close partnerships were established in the largest global IT markets and local sales locations with specific know-how were founded. Find out more about our global branches:

Prianto Group

Managing Team

Yuri Pasea

Yuri Pasea is CEO and Founder of Prianto Limited. Yuri founded KNS in 1984, and with the KNS team successfully launched Citrix in the UK market. KNS went on to become Centia, a VMware distributor and Citrix’s largest European distributor for many years. Centia was subsequently acquired by DNS Arrow in 2007.
A well known figure in the IT distribution industry, Yuri brings a wealth of experience in identifying IT trends and delivering value to resellers, service providers and system integrators with leading edge technology solution.

Nigel Hawley

Nigel Hawley our Operations Director, he was previously the General Manager of KNS Distribution and one of the founders of Centia. With Senior Operations and Sales Management roles with Foxboro, KNS, FutureLink, Centia, Appspeed and Alchemy Systems, his role is to oversee the Operations and Finance of the UK business.

Raj Mehta

At Prianto UK Raj is the Sales Director, overseeing our sales strategy and partner engagement in the UK, a successful entrepreneur in the virtulisation business with over 30 years of Sales, Marketing and Business development skills.

Jordan Travers

Entering the Software Distribution world in 2011 with his specalism of Business Development, Jordan joined Prianto in 2019 as Director of Business Development. He is now the Managing Director of Prianto UK.

Become a Prianto Reseller

Please fill in the form with your interest in becoming a Prianto Reseller.

Become a Prianto Reseller