Prianto opens location in Scandinavia

Munich, 31.03.2023. Prianto, the international distributor specializing in enterprise software, is expanding its corporate presence to the north and opening a new location in Gothenburg, Sweden. The experienced channel expert Gustaf Dahlberg could be won as Country Manager.
Prianto has been active in the Nordic market since 2022 and now markets eight manufacturers through the channel there - more will be added in the near future. In order to inspire manufacturers and partners alike for Prianto as a distributor, Gustaf Dahlberg joined the team on March 1, 2023. As the new Country Manager Nordics, he will manage the new location in Gothenburg, Sweden.
Dahlberg is responsible for business development in the markets of Sweden, Denmark, Finland and Norway. In addition to the development and expansion of the business in the channel, he will also focus on successively sharpening Prianto's profile in these markets. To do this, he can now build on the existing base.
To be successful, Dahlberg relies on teamwork: "I'm really looking forward to building up the Nordic countries together with our manufacturers, partners and internal teams and seeing what we can achieve together!"
Prianto founder William Geens is very happy about the new addition: "With Gustaf, we finally gain the long-lost opportunity to offer our Scandinavian partners the same flexibility and responsiveness that partners in other countries appreciate so much about Prianto."
With Gustaf Dahlberg, who holds an MSc in Finance and Economics from the University of Gothenburg, Prianto is relying on an experienced manager who has been working in the channel for more than 10 years - most of that time at software distributor Alfasoft. There he has worked with many different vendors and served as business development, product and business area manager. Gustaf led different teams of business development managers spread all over Northern Europe. Most recently, Gustaf worked for Good Solutions, a Gothenburg-based manufacturer of software for the manufacturing industry. There, his role was to develop a strategy for resellers.
With Gustaf, resellers and system houses in Denmark, Sweden, Norway and Finland gain a competent contact with an international team that is known for acting quickly, flexibly and reliably - highly professional and solution-focused.


Gustaf Dahlberg

Country Manager Nordics
Prianto GmbH
Tel.: +46 31-308 94 42


About Prianto

Prianto GmbH was founded in 2009 by William Geens and Oliver Roth and is now one of the leading distributors in Europe specializing in enterprise software. Since 2019, Prianto has also been available in North America. The company focuses on absolute reseller loyalty by exclusively supplying resellers in the channel. Prianto offers its partners a high-value add on the sales and administrative side as well as in technical pre-sales and professional service. In addition Prianto supports resellers and system houses with trainings, certifications and marketing.