About Prianto


Founded in 2009 in Germany, Prianto is a leading global distributor focused on enterprise software. Positioned as a "fair play" value-added software distributor, Prianto has grown in recent years into a group of companies covering the European, US and Canadian IT markets.

Since 2011, Prianto has been present in the UK, Austria and Switzerland, entered the Benelux market in 2012, established a subsidiary in Poland in 2014 and in France in 2016. In 2017, Prianto opened branches in the Czech Republic, Hungary, Slovakia and the Adriatic countries.

Through our network of reseller/system integrator partners, we provide the optimal end-user experience with innovative market-leading software technologies for digital transformation, cloud expansion, IT security and efficient IT management.

The cornerstone of our company's philosophy is total professional trust, we serve our users (customers) exclusively through a network of qualified specialist resellers with deep professional knowledge (VARs, system integrators, IT integrators, resellers, IT service providers, system integrators, etc.).

Prianto opened in Romania in 2022 covering also the Moldovan market.  The professional approach and support of our team is at the disposal of our partners and customers in the commercial, technical, business and marketing fields.

We build long-term, reliable and successful professional relationships with resellers, system integrators and international suppliers. We offer high-margin and innovative software solutions, fast and accurate support for software licensing and implementation, and tailor-made go-to-market strategies for our partners.

One Identity, Quest Software, Unitrends, Syslog-Ng, Runecast, SolarWinds, Flexera, NitroPdf, TeamViewer, Veriato, Acunetix, SmartBear, Macrium and Droplet Computing are Prianto's key software supply partners.


Why Prianto?


Fast, flexible and reliable

We live by the "Yes we can" spirit and work flexibly, unbureaucratically and at high speed.

International sales network

Prianto has 15 international locations for uncomplicated and competent software distribution with innovative enterprise software solutions.

Experienced team of professionals

Our highly qualified and helpful staff are versed in the channel. We always go that step further for our customers!

Technology-comprehensive enterprise software solutions

We know the trends of the future in the areas of virtualization, storage, and security.

Business forward

We find profitable business opportunities for our partners: perfectly tailored to the respective objectives and business models.

 Attractive margins for IT resellers


Prianto Group

It is our mission to enable a platform and a greater reach for advanced technologies worldwide. Right from the start, close partnerships were established in the largest global IT markets and local sales locations with specific know-how were founded. Find out more about our global branches:

Prianto Group




William Geens

After studying business administration at the LMU in Munich, William Geens initially worked for four years as a management consultant at a worldwide leading consultancy in Germany and the USA. Afterwards, he switched to Raab Karcher AG, a subsidiary of VEBA AG, as Head of Corporate Development. He was responsible for projects in Germany, the USA, Japan, and Eastern Europe. At his next destination, Raab Karcher Elektronik GmbH, William Geens has rebuilt a value distribution business with 50 employees and more than 60 million euros in sales in five branches within two years. He then moved to Actebis, a leading broadline distributor, initially as Head of Product Management. Later he was entrusted the management for the whole of Germany. William Geens subsequently expanded his experience in the IT distribution market; As CEO of TAROX AG, as Head of Product Marketing and Marketing at Tech Data and as Managing Director of DNS Deutschland (Arrow). In 2009, William Geens, together with Oliver Roth, founded Prianto GmbH.

Oliver Roth

He graduated in Business Administration at the Julius Maximilian University in Würzburg. Upon successful completion, Oliver Roth began working for the company BTB in Leinfelden - Echterdingen. The focus of his work at this software and consulting house was on marketing and (project) sales for enterprise software solutions. After moving to Distributor Avnet Technology Solutions, he was responsible for IBM Software as a key account manager. Further stages of his career were the distributors Bell Micro and DNS (today Arrow ECS). There, Oliver Roth managed teams in the areas of sales and product marketing for software solutions. At the beginning of 2009 Oliver Roth decided to join the company management of Prianto GmbH as a shareholder.