Prianto Strategic Partnership With SoSafe Brings Human-Centric Cybersecurity Awareness To The UK Channel

06/10/2025

Prianto Expands EMEA Security Offering With SoSafe's Human Risk Management Platform, Empowering Resellers and MSPs Across the Region

LONDON, June 10th, 2025 – Prianto Ltd., a leading UK software distributor and part of the QBS Technology Group, is excited to announce a new strategic partnership with SoSafe, Europe’s fastest-growing security awareness scale-up. This collaboration brings a unique, psychology-driven cybersecurity awareness solution to Prianto’s reseller and managed service provider (MSP) network in the UK and EMEA.

In a landscape where over 80% of breaches involve human error, SoSafe’s behavioural science-based platform tackles one of the most persistent challenges in cybersecurity: the human factor. This partnership enables UK-based partners to equip organisations with tools that drive sustainable, security-conscious behaviour—at scale.

By joining forces with SoSafe, Prianto further enhances its cybersecurity portfolio, bridging the gap between technical protection and human-centric awareness. SoSafe’s MSP-ready solution also opens the door for partners to serve small and midsized businesses with a scalable and intuitive awareness platform.

"As we continue to expand our cybersecurity offering, SoSafe is a perfect fit," says Jordan Travers, Managing Director of Prianto Ltd. "Their human risk management platform is not only innovative, but also proven in building lasting behavioural change—something many organisations struggle to achieve. We're thrilled to offer this to our UK channel."

The agreement marks a step forward in Prianto’s mission to deliver high-value, scalable, and practical security solutions through a trusted network of professional resellers. Partners will benefit from comprehensive presales support, enablement, and go-to-market collaboration through Prianto’s established channel ecosystem.

SoSafe, recognised as a European leader in human risk management, will leverage Prianto’s deep channel relationships and strong regional presence to further accelerate its reach across the EMEA region.

“With Prianto, we’ve found a partner that understands the evolving cybersecurity landscape and the vital role of human behaviour in securing digital environments,” says Dr. Niklas Hellemann, CEO of SoSafe. “Together, we’re making effective security awareness more accessible—especially for smaller organisations looking to enhance their security culture.”

This partnership underscores Prianto’s role as a strategic enabler of next-generation security technologies and cements its position as a channel-first leader in human risk management solutions across the UK and EMEA.

About SoSafe

SoSafe is a leading European provider of human risk management solutions. With scientifically based awareness solutions, SoSafe helps companies minimize human safety risks and build sustainable safety behavior.

sosafe-awareness.com/de/

About QBS and Prianto

QBS Software (QBS) operates the world's largest enterprise software delivery platform with a network of over 12,500 SaaS vendors. QBS specializes in long-tail software procurement, offering niche and emerging software solutions. By simplifying software procurement, purchasing, and deployment, QBS enables its partners to focus on driving business growth.

Prianto is a QBS Technology Group company and one of the largest value-added distributors (VAD) for enterprise software, with 12 operating companies in 10 countries in EMEA. The company is committed to absolute loyalty to professional customers and supplies exclusively to resellers in the channel. Prianto offers its partners a high level of sales and administrative value-added, as well as technical presales support and professional services.

This strategic acquisition brings together two established players in software distribution and positions the combined company as the market leader in EMEA with nearly $600 million in recurring revenue and a team of over 400 professionals across 12 regions.